Transformative Results
- Streamlined Sign-In Process - By using Evant for sign-ins at various events, such as weekly bagel events, UC Berkeley Hillel. significantly streamlined their data collection process.
- Enhanced Data Management - Evant's features, such as grouping users by graduation year and personal identification during onboarding, improved data organization and analysis.
- Simplified Data Integration - With Evant's ability to download user data as CSVs, UC Berkeley Hillel could easily upload the information directly to Salesforce, reducing manual data entry.
- Efficient Communication - Scheduled messages and targeted reminders through Evant allowed UC Berkeley Hillel to communicate with students, who sign-up for SMS, more effectively.
The challenges
- Inconsistent Data Collection - Before Evant, UC Berkeley Hillel struggled with gaps in data collection due to varied sign-in procedures, such as using student IDs, website forms, and paper sign-ins, making it difficult to maintain consistent data in Salesforce.
- Ineffective Communication - With email and mail merge, UC Berkeley Hillel never knew who actually saw their communications, and lengthy emails often overwhelmed students with information.
- Uncertainty Around Engagement - The lack of a centralized system made it challenging to gauge student engagement and interest in events.
Aligning With Students
UC Berkeley Hillel found that college students strongly preferred text messaging over traditional forms of communication, such as email. As the Director mentioned, "They (young people) hate email.”
The Evant Solution
UC Berkeley Hillel initially implemented Evant primarily as a sign-in system rather than an RSVP platform. They used it for weekly events, such as morning get-together or weekend gatherings, where students could simply text a keyword to sign in upon arrival. This approach significantly streamlined the sign-in process and improved data collection, most importantly students immediately fell in love with using Evant.
By embracing Evant's Event Management Software and leveraging its features, such as user grouping and data integration with Salesforce, UC Berkeley Hillel transformed its operations, leading to more efficient event management and data-driven decision-making.
